Wed2Be are a chain who pop up on my Facebook ads pretty regularly. I am a fan of the concept - cheap dresses that you can try on, and a while ago, myself and Mama Wright went to the one in Liverpool. It was difficult to find but we managed it eventually.
The concept is simple. There are dresses all around the warehouse, in size order. They do from a size 6 to a size 22 (I think… Fact check this future Codie), and you are given a card with your name on. You choose your first four and they are put on a rail for when it’s your turn to try on. You don’t have to book which is wonderful and although you can only do 4 at a time, there is no limit to how many you can try on.
Sadly, at the Liverpool branch there were not any dresses I liked. Don’t get me wrong, they were not bad dresses. They were just not right for me. Very sparkly, and glitzy (remember how that’s what Honey Boo Boo called her pet pig?), and nothing that I even wanted to try on. Thankfully, due to the way the place is run, that’s actually okay. No one follows you around asking if you want anything so it’s not a big deal at all. It was a shame, but they get new dresses in all the time, and if you are looking for a nice, chilled dress trying on experience, it’s worth a visit.
This weekend, however, I went to visit the lovely Bethan, who took me to the one in Rochdale. We walked in and filled out the little forms. The woman asked me how long I’d been engaged and I mistakenly said 2 years (I have no idea why?) and when Bethan was like “has it really been 2 years?!” and I was like “actually no, it hasn’t has it?” the woman was like “are you lying?!”. Like, no, am just intimidated and fuzzy headed. Soz.
So we went to look at dresses and the selection was a lot better. I wanted to try on a short one, but I couldn't find any in my size but Bethan and I did both find a nice dress each to try on (yep, Bethan was trying dresses on too. It was a research adventure for this blog so it made sense). We waited to be called in the nice waiting area, and a woman approached us.
Let’s start with the good: the dressing rooms are really big and dead nice. It’s a shame that the woman accompanying us was incredibly rude. I don’t think she smiled once the whole time, even when I tried to make some hilarious jokes.
I had to strip in front of her which was so weird - I’ve never had to do that before and it wasn’t even like she looked away. She had such a bad energy that I felt so uncomfortable. I was so flustered I got my sunglasses stuck in my hair, knocked things over - I am such a mess sometimes.
I tried on the dress and she made a point of struggling to do it up. Rude. I made a few light-hearted comments and she didn’t say a word. She did at one point say it was a nice dress, but nothing about me in the dress. (Side note - the dress was nice. Way bigger at the back than I had expected but still a pretty dress) and we showed Bethan. I said it didn’t make me feel “magical” and you can tell the assistant thought that was stupid concept.
As I took the dress off I made a joke about whether she tries on the dresses all the time and she was just like “No. It’s not my thing.”. Don’t get me wrong, it’s fine. You don’t have to be into wedding dresses (although maybe this isn’t the job for you…?), but maybe smile, or try to contribute to a conversation, rather than just shutting me down every time I try.
Trying on wedding dresses is a big deal for future brides and as someone facilitating that, I think you should make an effort to make every customer feel special. After all, even at a discount place, they could be dropping a big chunk of cash on your product!
At the dress shop in Southport, the assistant I had was wonderful. I couldn’t fault her at all. She made me feel like I had all the time in the world - with no pressure to make a decision or buy. She listened to my thoughts and concerns and helped me pick dresses accordingly. She made sure my opinions were heard over my over-excited friends’ and made me feel like I was special.
Even though the dresses were out of my budget, I would have much rather given my money to her, than grumpy gills at Wed 2 Be.
Header photograph designed by Teksomolika - Freepik.com